MEDIA MANAGEMENT

Sarah has built a strong and diverse media management career across corporate, not-for-profit and Government sectors, with extensive experience leading strategic communications, digital content and stakeholder engagement initiatives. Throughout her career, she has worked closely with multiple stakeholders including Government departments, sporting organisations, athletes, brands, media outlets and community groups to deliver impactful campaigns and public-facing communications. During the COVID-19 lockdown period, Sarah played a key role in managing fast-paced communications and media operations in challenging and constantly evolving environments, demonstrating adaptability, leadership and strong crisis communication skills. She has also managed direct reports and contributed to team leadership, overseeing content production, media strategy and day-to-day operations while fostering collaborative and high-performing working environments. Sarah is particularly recognised for her ability to combine strong editorial instincts with strategic thinking, creating engaging storytelling and digital media outcomes that connect with diverse audiences across multiple platforms.